Luma
Social & Product Launch Content
As an on-call creative partner for Luma AI, we were front runners on continuity-driven AI storytelling workflows, while producing content for their social platforms and major product launches. From fast-turnaround social edits to hero campaign pieces built around new releases, our work hones in on cinematic storytelling and dramatic realism to entice enterprise level clients while the BTS series draws in the common creator. Our ultimate goal was to translate Luma's tools into content that positions them as a film industry leader, not just a model vendor.
Behind the Scenes
Alongside every hero piece we created a BTS series, pulling back the curtain on the prompt iteration, creative decisions, and AI tooling behind the work. Great BTS content isn't a bonus reel, it's how you speak the language of the audience. We targeted creators and technologists who value process as much as polish. When your audience understands how something was made, they trust the result.
Storytelling as Strategy
Everyone's making AI content now, the feed's flooded and it's only getting louder. Story and execution are the only things that still cut through and that's the bar we hold our hero pieces to. When the story's good and the continuity is tight, people stop scrolling and start asking how it was made.